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Carl’s Jr. Goes After the Munchies Market


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Well, if you can’t sell them on sex, you can at least tackle the munchies market.

Carl’s Jr., the number 8 burger chain in the US, is sticking its toe into the CBD market. The chain is testing the market at one location for one day. The Rocky Mountain High: Cheeseburger Delight is being tested April 20 (420) at one store in Denver, CO. They will use the data to determine if they will nationally market a CBD burger. 

Sr. vice-president for brand marketing, Patty Trevino, said in an interview with CNN, “It is something that feels right for the brand. We are all about innovation.”

Carl’s Jr. is not the only chain attempting to break into the growing interest in CBD products. The market is predicted to reach as much as $22 billion by 2022, and even Coca-Cola is looking into a cannabis oil product.

Consumers are hoping to get a little extra jolt of something from the products they purchase. However, health experts warn that they most likely won’t feel anything from the products, and most certainly won’t get a high from them. There basically are no benefits from the product, which appears to simply be a means to capitalize on the growing interest. 

Trevino said younger Carl’s Jr. customers are, “more open to different flavors of products,” as well as benefits their ingredients may offer. 

The chain partnered with Bluebird Botanicals, a Colorado-based company that sells CBD oil and capsules, for the test.

Sarah Morton

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